Need New Makeup? This Interactive Mirror Makes Beauty Shopping a Cinch

 Photo: Juliana Sohn for The Wall Street Journal

Photo: Juliana Sohn for The Wall Street Journal

At Sephora and MAC stores, an augmented-reality beauty mirror lets busy women virtually try-on makeup effects—before they buy.

Imagine if your vanity mirror suddenly sprung to life and declared that, although you are indeed among the fairest, an emphatic red lip could help you top the list.

Toronto-based tech company ModiFace has created a fairytale-like “mirror” that comes close. The brand launched in 2008 with addictively playful apps that let you virtually makeover selfies with exotic hairstyles, eye colors and more. Big beauty brands took notice when ModiFace moved their tech into an augmented reality experience, powered by high-tech cameras...

Posted on January 26, 2018 and filed under Online.