PopSci | Behind the scenes at Cirque du Soleil

"When you think of Cirque du Soleil, the words that most likely come to mind are โ€œtheatrics,โ€ โ€œacrobaticsโ€ and โ€œprolific.โ€ Since its founding in 1984, the Montreal, Canada-based company has produced 37 shows and employs nearly 4,000 people across the world. What you may not realize is that the words โ€œtechnology leaderโ€ belong on that list, too. The latest foray of the entertainment company: virtual reality.

I recently had the honor of hosting a conversation on stage during the Web Summit conference in Dublin, Ireland with Jacques Mรฉthรฉ, president of Cirque du Soleil Media. He filled me in on the latest developments, and gave me a glimpse of whatโ€™s in store for the international brand when it comes to technology.

To the outside world, Iโ€™m certain I looked like an idiot as I spun around wearing the Samsung Gear Virtual Reality device and helmet on my head, watching โ€œKURIOS: Cabinet of Curiosities.โ€ But it was worth it. I was completely engulfed in the technology."

Read the full article on PopSci here.

Learn more about the virtual experience below